Projects / X+Why Colmore Row
ClientX + Why
DesignerSquire and Partners
BrandsInclass, Nooma, Billiani, Johanson, Cantarutti, Normann Copenhagen, Menu, Gazzda, Andreu World
Colmore Row, a prestigious location in the central business district is Birmingham’s tallest building. With designer’s Squire and Partners, x+why have provided Colmore Row with an exclusive space for work, collaboration, and socialising.
The three floors of workspace and the exceptional, ‘Eighteen’ bar take inspiration from Birmingham’s heritage buildings. Period architecture, terracotta brickwork and ornate design on local buildings have all shaped the design. Promoting well-being, the layout prioritises natural light and includes a generous amount of planting.
For this aspirational building, Bureau sourced a wide range of furniture solutions to support Squire and Partner’s design intent for the scheme. To attract the financial and professional businesses drawn to this area, a high standard of finish was essential.
Workspace layout was designed to support collaboration and promote creative working. Including private offices, co-working, bookable meeting rooms, mission rooms, phone booths and breakout spaces – it’s a ‘destination’ space for businesses.
Workspace Brand Identity
Bureau was tasked with giving each floor a distinct but complementary look and feel. Having worked with x+why on all their projects, Bureau provides branding continuity, even though each space is unique.
Blurring the lines between work and play, x+why have added their first ‘club space’ for the building’s tenants and their guests. With impressive city views and an outdoor terrace, the ‘Eighteen’ bar brings the ‘wow’ factor. Bespoke furniture was sourced to ensure a perfect fit for every area. The beautifully crafted meeting tables are fully demountable, to be stored on a ‘toaster’ trolley which protects them from damage. This luxurious, shared, hospitality space is perfect for collaboration and networking but also for relaxation.
Photography Gareth Gardner
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